Stay ahead of the curve in digital marketing with ISB Professional Certificate in Digital Marketing Programme

According to the World Population Review, digital marketing is experiencing rapid growth, with a year-on-year increase of 25% to 30%. With a staggering 4.9 billion people using the internet daily, digital marketing has become an essential choice for businesses, adapting to changing customer needs and market dynamics.

While conventional marketing approaches can still be effective, it is crucial for businesses to keep up with the latest trends in the industry. This includes strategies to retain customers, scale their business, and stay ahead of competitors. By embracing these new developments in the digital marketing landscape, businesses can effectively navigate the evolving market.

Here are some of the latest digital marketing trends that businesses should be aware of:

1. Voice Search: Voice-activated search assistants, such as those used for Google searches, have gained popularity. Currently, around 3.25 billion people globally use voice search and smart speakers to access the internet. This trend creates a significant focus area for digital marketers, as Search Engine Optimization (SEO) is becoming more screenless.

2. AI and IoT Marketing Solutions: AI-based chatbots are now handling approximately 50% of customer queries, according to Research and Markets analysis. The global market for AI-enabled solutions is predicted to reach $2.2 billion by 2024. These chatbots have the ability to understand complex customer needs and provide appropriate solutions. IoT devices, too, streamline data gathering and allow for unified marketing decisions on behalf of businesses in the current market landscape.

3. Short Video Content: Short-form video content is gaining momentum as an effective way for digital marketers to target their desired customer profiles swiftly. Brands are leveraging this trend by creating engaging and informative videos, which influence customers’ buying decisions.

4. Programmatic Advertising: Programmatic advertising utilizes AI software to automate the process of purchasing digital ads. By using algorithms and machines, businesses can target specific audiences, resulting in a more efficient and effective method of advertising with high conversion rates and low customer acquisition costs.

5. Augmented Reality and Metaverse: Augmented reality (AR) and the concept of the metaverse are being widely explored in the industry. These technologies create virtual experiences for customers, allowing them to engage with products or services from the comfort of their own homes. Businesses are increasingly investing in these technologies to enhance the customer experience.

To keep up with these changing trends, it is crucial to have a comprehensive understanding of the digital marketing industry. The ISB Executive Education Professional Certificate in Digital Marketing program offers a holistic approach to learning, enabling digital marketers to gain the knowledge and skills required to succeed in the evolving digital ecosystem. This program covers topics such as programmatic analysis, video marketing, mobile marketing, and marketing automation. Upon completion, participants receive an ISB Executive Alumni status and a certificate, validating their expertise in the latest digital marketing strategies.

The ISB Executive Education Professional Certificate in Digital Marketing program stands out for its unique teaching approach. Here are some key features of the program:

1. Comprehensive Content: The program offers access to over 200 pre-recorded videos taught by esteemed faculty members over a period of 24 weeks. The well-structured curriculum is divided into five pillars/modules, ensuring a deep understanding of all aspects of digital marketing.

2. Industry-Specific Knowledge: Participants gain industry-specific knowledge through 90+ assignments, quizzes, four case studies, and a capstone project. These practical exercises enable them to apply their learning to real-world scenarios.

3. Career Services: The program provides access to Emeritus Career Services, which assists participants in building an impressive resume and LinkedIn profile. They also receive support with job placement, opening up new opportunities for career growth.

4. Insightful Research Tools: Participants have access to ISB Research Tools, including development tools, self-help articles, simulation instruments, and essential tools for hands-on learning. These resources enhance the learning experience and provide valuable insights.

5. Networking Opportunities: Participants receive exclusive invitations to webinars, conferences, and master classes. They also have the chance to facilitate as guest speakers, enabling them to learn from industry experts and expand their professional network.

Key Program Takeaways:
Upon completion of the program, participants will be equipped with the following skills and knowledge:
– Understanding of new digital technologies and developments
– Ability to devise effective digital marketing strategies
– Proficiency in identifying and reaching the right customer segments through appropriate digital marketing channels
– Expertise in measuring the success of digital marketing campaigns
– Capability to manage and enhance a brand’s online reputation

About the Indian School of Business (ISB):
The Indian School of Business (ISB) is a renowned business school in Asia known for its innovative programs, exceptional faculty, and thought leadership. ISB holds the prestigious accreditation from the Association of MBAs (AMBA), making it one of the top 100 business schools worldwide with triple crown accreditations. ISB Executive Education focuses on providing timely learning interventions and designing programs to help professionals enhance their capabilities and progress in their careers while creating a positive impact on their organizations.

About Emeritus:
In partnership with Emeritus, ISB Executive Education offers a range of impactful online programs. The collaboration allows ISB Executive Education to provide high-quality education beyond its on-campus offerings, in a collaborative and engaging format. Emeritus adopts a cohort-based design, optimizing peer-to-peer sharing, and offers video lectures by world-class faculty, as well as project-based learning. With a global reach, Emeritus has already benefited over 300,000 students from more than 200 countries, helping them advance professionally.