6 - 2023 - CupCoupon

Markets to go online, cloud kitchen policy soon

Vivek June 22, 2023

The markets in Delhi are set to have a new digital platform called Dilli Bazaar, which will connect vendors with customers both nationally and globally. The Delhi government announced that the initial phase of the platform will feature 10,000 vendors. This is the first portal of its kind in the country, and the government is in the final stages of launching it. Chief minister Arvind Kejriwal chaired a meeting to review the progress of the project.

Additionally, the government plans to introduce a cloud kitchen policy that will streamline the licensing process through a single-window system and a digital platform. Kejriwal stated that this scheme aims to support independent food outlets and create more job opportunities. The Dilli Bazaar will be an open network for digital commerce, offering buyers the freedom to choose. The products on this platform will be more affordable compared to those on e-commerce portals, as there will be no setup costs. The government's goal is to have over one lakh shops in Delhi registered on the portal within six months of its launch. All shopkeepers in Delhi will be eligible to sign up.

The Dilli Bazaar platform will emphasize the "Go Local" concept, allowing customers to search for products, markets, sellers, and specific geographical areas. It aims to promote and enhance the local shops in various markets of Delhi by offering search options based on market, shop name, and product category.

Regarding the cloud kitchen policy, Kejriwal mentioned that it will benefit approximately 20,000 establishments and create job opportunities for numerous workers in Delhi. The policy will incorporate suggestions from citizens and entrepreneurs, and the government will release a white paper on it for public input.

Notably, operators and entrepreneurs in cloud kitchens will no longer need to obtain licenses from various government departments. Instead, they can apply for licenses through a single portal provided by the Delhi government. Currently, cloud kitchen operators must navigate the licensing process with different government organizations such as the municipal corporation, police, fire department, and Delhi Development Authority. However, there is no concrete policy for these establishments yet, as stated by an official.

Once the cloud kitchen policy is finalized, these establishments will be allowed to operate for 24 hours in commercial areas without the need for a no-objection certificate from the fire department, as long as their space is less than 250 square feet, the government confirmed.

What are the 7 Cs of digital marketing? How to effectively implement them?

Vivek June 21, 2023

In today's business world, digital marketing plays a crucial role. It is a powerful and effective tool for building brand recognition and expanding business. To fully utilize the potential of digital marketing, it is important to have a framework that focuses on the 7 Cs of digital marketing.

To gain knowledge and establish a career in digital marketing, it is recommended to enroll in a Professional Certificate Programme in Digital Marketing. This course provides a comprehensive understanding of digital marketing and how new advancements, technology, and trends impact strategies. Through case studies that align with industry standards, the course demonstrates how businesses have adapted to the digital world.

The 7 Cs of digital marketing offer a scalable and reproducible framework that helps marketers achieve their goals.

- Customer: Placing the customer at the forefront is essential in any marketing strategy. With digital marketing, campaigns, communications, and services can be tailored to specific target audiences.

- Content: High-quality and original content creation is crucial in a digital marketing strategy. In addition, incorporating innovative content formats, updating outdated information, and keeping up with search engine algorithm changes are important considerations.

- Context: Understanding the wider context of the target audience is necessary to effectively convey the brand message. This involves considering buyer intent, current events, and producing relevant content that addresses audience needs.

- Community: Building a community around the brand is a valuable strategy for engaging with the audience in a genuine and non-intrusive way. It helps foster positive relationships with both current and potential clients.

- Convenience: Convenience not only differentiates a brand from its competitors but also enhances digital marketing efforts. By removing obstacles, improving customer relations, increasing accessibility, and clarifying the value proposition, convenience can greatly contribute to success.

- Cohesion: Consistency across all marketing channels is crucial. Maintaining the same level of service, content quality, and brand values across platforms is essential. Implementing an omnichannel marketing approach ensures cohesion.

- Conversion: Evaluating the success of digital marketing efforts is essential. The conversion rate is a key performance indicator that measures desirable user actions. Depending on the campaign, a conversion can be any action that helps the company achieve its objectives.

Conclusion:
To adapt to changes in the online business world and stimulate business growth, it is crucial to develop a strong digital marketing strategy. Implementing the 7 Cs- customer, content, context, community, convenience, cohesion, and conversion- is a highly effective approach.

FAQs:

What are the 7 Cs of marketing?
The 7 Cs of digital marketing are customer, content, context, community, convenience, coherence, and conversion.

What is the rule of 7 in digital marketing?
The "rule of seven" in marketing states that consumers need to see a brand at least seven times before making a purchase decision.

What is an implementation plan?
An implementation plan is a strategic document that outlines the steps and actions required to achieve a common goal or target.

What is the most effective marketing method?
Content marketing is considered the most effective marketing method for small companies in terms of overall effectiveness.

What is PR in digital marketing?
PR stands for "digital public relations" in digital marketing. It involves using various marketing techniques to enhance internet visibility and increase brand awareness.